Premium construction. The felt is soft and smooth to the touch, but this hat is solid, sturdy, and well made to last a lifetime. I think if you’re gonna wear cowboy hats, THE “one” you have to own is a nice black Stetson. This one is great for all the way from Saturday afternoon football games, to date nights, weddings, graduations, and Sunday morning church. Starr shipped it to me quickly, packaged well, and contacted me by phone call to confirm the order and shipment details. I appreciate such a nice personal touch of customer service that’s been left behind by just about everywhere else. It was a privilege to add this hat to my collection and to support your business. Thank you! I’ll be back.