About Us

OUR BRAND

A ways back, the founding family of a legendary western wear store on the border of Texas, Mexico and New Mexico realized the need for farmers and ranchers to have good quality, durable clothing that didn't sacrifice style. The Starr brand of clothing was born from the strong desires of those desert cowboys and plowboys to be able to work hard, play hard, and look good doing it! Starr brand clothing is as unfading as a cowboy's love of his horse, as comfortable as a worn-in pair of boots and as pretty as a spotted foal. We're proud of our brand, and we've stayed true to our customers. We'd be mighty glad to count you as one of them.

OUR STORY

In 1964, the West Texas/Northern Mexico border region was a thriving bi-cultural farming and ranching community. Starr Western Wear opened as a small storefront in what is now known as the historic downtown shopping district of El Paso, Texas to serve the needs of those in the farming and ranching industries, from the owners to the fieldhands. That meant clothing must be durable yet affordable, and every customer should be treated with the warmth and hospitality this two-nation region is known for.

Today, Starr Western Wear remains true to our roots. We are still the store farmers and ranchers on both sides of the border visit to outfit the whole family in everything from hats and boots to western suits. We are now serving our third generation of customers and our selection has grown to include modern western fashions and styles that our younger customers want as well as the classic western wear. So whether you’re riding a horse, a tractor or a desk, Starr has you covered.

We’ve brought our founding principals of good value, durable quality and downhome customer service to our online store. We hope you enjoy our site, and if you have any suggestions, drop us a line! If you’re ever in El Paso, Texas, we invite you to stop by any of our big, friendly stores and enjoy our warm, western shopping experience.